HOUSTON - Traveling the world for the past decade, fashion designer Ronda Whiteing has carefully studied the trends of Brazil, Paris, Milan, Tokyo, and New York. Amassing a great depth of knowledge and an eclectic sense of style, Whiteing emphatically delivers her women’s fashion line and boutique to the United States. Micci Marmalade, (pronounced mee·chee mar·ma·lade), promises to emerge as a major staple in the fashion industry, as its flagship store is set to open in Houston during the Spring of 2009.

The line itself boasts a collection of high end urban, casual, and outerwear selections. With the tagline “Sexy. Cool. Chic,” Micci Marmalade does not disappoint when it comes to delivering eye catching designs. Most of the items are designed to accentuate a woman’s curves and specifically embrace the exuberance of womanhood. Micci Marmalade walks the fine line between Euro seductress and American diva.

While Micci Marmalade clothing predominately caters to sophisticated women, it also features items for budding young ladies and juniors. Under the guise Lil’ Micci, there are several stylish items that provide young women with the same finesse and elegance of the adult line. Strongly encouraging self confidence, Micci Marmalade looks to empower female children, adolescents, and adults alike. In fact, with every Micci Marmalade item sold, a portion of the profit will be donated to the fight against breast cancer through a corporate sponsorship with the National Breast Cancer Foundation.

Outside of carrying its own signature collection of clothing, Micci Marmalade also features threads from a diverse assortment of emerging international designers. Available online now and set to don the racks of the physical boutique this Spring, are the upscale lines Chinese Laundry, 213 Industry, Black, E-klah, Esley, and Lulumari. dN|Be Apparel also adds a prominent urban/outerwear element to the store. Customers certainly have a wide array of clothes to browse through Micci Marmalade.

With the current launch of its dynamic website and the flagship store set to open soon, Micci Marmalade is poised to make a lasting impression on the fashion world. Women in Houston are especially in for a treat, as there is finally a local outlet providing the sassiness of a Manhattan boutique with the aura of a European shop. Other shoppers need not fret, as satellite stores are scheduled to open in New York, Miami, and Paris in the near future. One thing is certain – Micci Marmalade is destined for greatness and is here to stay.